Social media, also known as social marketing, is the collective use of various web sites and social media platforms to advertise a product or service. While the terms digital advertising and e-advertising are now dominant in academic circles, social media marketing continues to grow in popularity for both academics and practitioners. In addition to being an effective tool for increasing brand awareness, it can also be used to solicit feedback from customers, generate backlinks, and even improve search engine rankings. But how do you start using this strategy to enhance your online presence?
The first step towards a successful social media marketing strategy is to understand the basic principles that underlie its success. Like any marketing campaign, it is vital that you understand that social media sites attract the most attention and are most likely to convert into a customer base. One way of doing this is to conduct market research on popular sites like Facebook and Twitter. Once you have gathered data on which social media sites your target audience frequent the most, you can begin developing an active content strategy around them.
Social media users love to share what they find interesting with their friends. To tap into this market, create a newsfeed on your website or blog that automatically posts interesting articles on the latest news or buzz within your industry. This feeds directly into your subscribers’ newsfeeds. This will greatly enhance the number of people who are interested in your business and potentially increase your audience. In order to reach a much broader audience, you can also add video to your social media marketing strategy.
Once you have engaged in this strategy, you need to monitor how successful your efforts are. Most social media marketing strategies fail miserably because marketers don’t test and tweak their strategies until it’s too late. Do not make the same mistake that so many other marketers do by jumping into this strategy without properly gauging its effects. Proper testing and tweaking should be a part of your daily routine, whether it’s in-product reviews on your product page or daily video updates on your YouTube channel.
Another great way to use social media marketing to increase your brand’s presence is to participate in user-generated content. This can either be in the form of a blog post, tweet, or response to a thread on another site. If done correctly, you’ll attract attention to your brand and build trust with your customer base. It also allows you to address any feedback or complaints that customers may have.
A successful social media marketing campaign will allow you to reach your audience and engage with your customers on a more personal level. As you develop your brand through these platforms, your business will grow faster, and you’ll see more return on investment from your advertising dollars. The benefits of using social media platforms to promote your business far outweigh their limitations, and if used effectively, will benefit your brand and help you stay ahead of the curve.