by Del I Hawkins : Consumer behavior: Implications for marketing strategy

ISBN : # | Date : 1989

Description :

PDF-77943 | The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and … Consumer behavior: Implications for marketing strategy

Consumer behavior: Implications for marketing strategy by by Del I Hawkins

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